For example; If 10 000 people visited your site, you can run a banner or video campaign targeting only those people. Let’s say you are an online retailer who sells printers and TVs. You can show TV ads to those people who visited the TV section, and you can cross-sell, up-sell, and promote other relevant products, such as surround sound systems or DVD players.
Some users visit a site but leave without buying anything. A tag could add these shoppers to a “Site Visitor” list. This allows you to reach out to these potential buyers while they browse other websites, with a compelling call-to-action or an offer that encourages them to return to your website and complete a purchase. These could be people who visited your site during the last 7 days or up to 540 days ago.