Re-targeting is a fantastic feature of interest-orientated advertising. Re-targeting tags allow you to revisit people who visited your website previously, or watched your video ad or clicked on your banner; users who already evidenced their interest in your content, product or message.
With re-targeting you can reach these individuals as they browse across the internet. Cookies allow you to develop a list of users who visited your site, signed up or made a purchase, or interacted with earlier ads. Later on, you can target those same people with your subsequent ads.
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