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Targeting Powered By Proximity

Targeting Powered by Proximity

Over the past decade, mobile phone usage has exploded. This has made the internet readily accessible anytime, anyplace, as people stream and watch videos on the move. Advertisers must adapt to this trend if they are to remain relevant and continue to reach the right audience at the right time! Here’s a closer look at proximity and location-targeted advertising.

Recent developments in geo-targeting technology, together with our own unique algorithms, enable us to serve video and banner ads to specific audiences in specific locations. Using local targeting and intelligent IP address technology, we can map specific GPS coordinates to reach a target audience within a given radius. Locations can be set to reach individual counties, cities or even specific postcodes.

If you’re a coffee shop owner, for instance, you could reach potential customers with an irresistible breakfast ad as they’re approaching your shop. Combined with day-parting technology, you can control the distribution of your ads to only be served during specific hours of the day. So perhaps you will serve coffee and breakfast ads between 7 and 10 am on weekdays and until 1 pm on weekends. Ads can then be easily replaced by lunch offers around noon just as the target audience is thinking about lunch plans and deciding which restaurant to visit, or looking for food alternatives online.

The benefits of using proximity marketing are too great to ignore. Not only can you connect with the right audience at the most opportune time, you have the ability to extend your reach and increase conversion rates too.

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