Over the past decade, mobile phone usage has exploded. This has made the internet readily accessible anytime, anyplace, as people stream and watch videos on the move. Advertisers must adapt to this trend if they are to remain relevant and continue to reach the right audience at the right time! Here’s a closer look at proximity and location-targeted advertising.
Recent developments in geo-targeting technology, together with our own unique algorithms, enable us to serve video and banner ads to specific audiences in specific locations. Using local targeting and intelligent IP address technology, we can map specific GPS coordinates to reach a target audience within a given radius. Locations can be set to reach individual counties, cities or even specific postcodes.