This week saw Emerse at Baselworld in Switzerland, the largest trade show for the international watch and jewellery industry. Occupying around 1.5 million square feet across several halls, the show had over 2,100 exhibitors from 45 countries with more than 120,000 visitors and 3,600 journalists attending.
Baselworld is where the world’s top watch and jewellery manufacturers launch their new collections and where buyers from leading retailers place orders for the coming seasons. The show also generates tremendous publicity through such as fashion magazines, who are keen to identify new trends and report on the latest product launches.