We are reinforcing our presence in the Swedish capital Stockholm, with the recruitment of Magnus Malmsten, our new Key Account Manager. Magnus has a background from the Swedish publisher Bonnier Magazines, amongst others. He will mostly be focused on helping clients to develop profitable programmatic campaigns.
The IRM Institute for Advertising and Media Statistics expects strong growth with programmatic buying, particularly in Sweden. Programmatic video advertising is fast becoming the go-to marketing tool, not just for global brands, but for smaller, mid-sized companies too. Since expanding our presence in Sweden last year, we have noticed an increased interest by smaller and mid-sized companies recently. Since our expansion on the Swedish market last year, we have noticed a welcome shift in our client base. The list continues to be dominated by big international businesses such as Coca-Cola, LG and Emirates, but now includes a growing number of well-known Swedish brands as well.