Emerse’s marketing assistant was invited to a breakfast seminar at Media Evolution City, in Malmö Sweden. Björn Owen Glad, Marketing Manager at Spoon Publishing, provided content marketing insights and inspiration along with coffee and croissants.
The principles of content marketing are the same now as a century ago, even if the methods and technology have changed. Björn helped clarify what is most relevant today, what will be important tomorrow and informed about the traps to avoid. He expressed the view that successful content marketing requires a constant flow of interesting and engaging content. You need to express yourself with confidence and engage your audience with a passion that builds long-term trust.
The bottom line is that content marketing requires a very clear strategy to work well. This is something we at Emerse are defining and refining right now. Keep an eye on our website, Facebook, and Twitter for more information. Learning new things for breakfast is a great way to start the day!