The Canadian shoe manufacturer Mellow Walk has taken a new step in safety shoe design.
They believe their new products are too good looking they might cause a distractive hazard to workers. In fact, the company is so concerned about this issue that they have released a mockumentary video highlighting the negative effect the shoes could have – if you are not careful.
Emerse is pleased to announce that the campaign was incredibly successful, with an impressive amount of social interactions – 196 likes, 72 shares, 81 comments and 79 tweets! The question still remains; can an attractive safety shoe really be safe? Find out for yourself, watch the video here: