What if we paid attention to all of those simple moments, the moments that make everyday life seem pretty remarkable? Emerse successfully promoted Arla’s “Simple Pleasures” campaign featuring Hollywood actor Forrest Whitaker enjoying a slice of toast with Arla Kærgården butter.
This five video campaign delivered over 6 million impressions in Denmark alone. “Glæden Ved Det Enkle” was by far the most engaging video of the set, driving impressive social media and the most organic views.
The heart-warming “Snooring Baby” video seemed to capture people’s attention, perhaps because of its humorous title and the infectious laughter at the end. After all, who can resist a giggling baby? Watch all the videos related to the campaign here: