News

Launching The Smalls Street Sounds in collaboration with Scion (Toyota)
- a Branded Content and Social Media Campaign

We are launching The Smalls Street Sounds in collaboration with Scion, the Toyota US car brand. Street Sounds will put sounds from local surroundings on a very neat map built on the Google Maps Flash API.

Emerse designed and built the branded channel that the map sits on, managed the search engine optimization, host the site and heads the online marketing campaign, targeting social media, search engine and highly targeted display advertising.

This is what the map looks like but you really need to check out the site to experience all the nice features:

Some examples of mentionings of the project so far:

CNET: East to west, 'Street Sounds' maps U.S. in audio

Google Maps API official Twitter Channel: Slick use of Flash Maps API

Twitter by Pamela Fox, Google Employee and Wave API Developer Advocate

Gothamist: Tracking Sound, As Silence Becomes Extinct

Streetsblog San Francisco: Mapping a City by the Sound of Its Streets

Rekkerd: The Smalls Street Sounds, the largest collection of free user-generated audio clips on the web

Creative Review, Blog/Monitor Section

Digg: Sounds From The Streets On Google Maps

HBB and the WBA team up with The Smalls Street Sounds

Social Media campaigns executed for several brands

In the last few weeks we have rolled out new social media campaigns for brands such as Siemens, T.G.I. Friday's and Procter & Gamble.

We're helping Betsson launch 2 new sites, http://www.topleague.co.uk and http://www.letitflow.com

We are also running a Reputation Management campaign for another client, a subject covering both Search Engine Optimization and Social Media tied together.

Branded Content and Social Media Campaign with Cutty Sark, Discovery Channel and Creative Review

Cutty Sark ‘The Independent London Whisky’ and The Smalls arranged a viral video film competition. The winning films will participate in an interactive online gallery alongside the work of other UK artists, featuring the most inspired works revolving around the essence and the legend of Cutty Sark. They will also be aired on Discovery.

Emerse built the branded social media/video channel and headed up the online marketing through social media, display and search engines.

Emerse client The Smalls gets deal with Nikon

Our client The Smalls http://www.thesmalls.com, which we manage Ad Serving, Hosting, Monetization, SEO and Online Marketing for, has got a new advertising deal with Nikon.

The Smalls also secured a content licensing deal with AT&T Mobile in the US, in addition to the one already done with Sprint Mobile.

Emerse works with Betsson to launch BestPokerMoments.com

Emerse is helping Betsson promote the new site BestPokerMoments.com

The site features some of the best video clips from the Poker world. Poker players can view the latest episodes of their favorite poker shows in one place. The biggest pots, best bluffs and biggest stars of High Stakes Poker, Poker After Dark, WSOP, WPT and much more.

Check out the site at http://www.bestpokermoments.com, the Facebook Page and the Facebook Group. In addition to setting up the Facebook Page and Group, the Emerse team also takes care of promoting them to new fans as well as management, maintenance and content writing.

We also seeded the first viral video to 100+ video sites. Watch it here: World Champions of Poker

With 18 million poker players, Betsson has the largest poker network in the world. Betsson, listed on OMX NASDAQ, offers a wide range of first-class online gambling products and games in a safe and user-friendly gaming environment. Betsson`s product portfolio currently includes: Sportsbook, Betting Exchange, Casino, Poker, Games, Scratch Cards, Bingo and Trader.

We are helping with the launch of a new Reputation Management service

We are helping Online Reputation Management specialists Reputation Management AB launch their new site and service.

Emerse client The Smalls signs content distribution deal on Sprint

The Smalls, the leading social networking community for creative professionals and filmakers that Emerse manages ad serving, monetization, search engine optimization and online marketing for, has signed an agreement with GoTV, the leading mobile media network and mobile media service provider in the United States, to distribute content to major mobile networks in the US, starting with Sprint SEE (Sprint Exclusive Entertainment).

GoTV distributes quality content to US carriers who collectively account for 90% of the 260 million mobile subscribers in the US. GoTV content is distributed through the Apple iPhone Application Store, AT&T, Boost Mobile, the Google Android Market, Sprint (including Nextel), T-Mobile, Verizon Wireless (including Alltel) and Virgin Mobile so your films can potentially be available to millions of mobile users.

Below is just one of the many great short films on The Smalls. The Raftman's Razor.

Emerse manages online marketing of Lunzer Wine Investments
Lunzer Wine Investments - the UK fund management company headed by globally renowned wine investments expert Peter Lunzer - has engaged Emerse to manage its online marketing activities. The services Emerse will perform include search engine marketing and a display campaign across 70 leading financial sites tailored to meet the target audience of this historically very successful wine fund manager.

Emerse partners with fast growing web design agency
Emerse and fast growing Swedish web design agency Spindelmedia has formed a partnership to jointly serve clients with integrated digital design and marketing solutions. Spindelmedia will provide online property design services to selected clients while Emerse will give Spindelmedia's clients access to a wide range of search engine optimization, online marketing and social media services.

devilfish and Emerse bring you the 'Argument Killer' Facebook application for UKTV's Dave
How many times have you got to a point in an argument where all avenues have been explored and you seem to have hit a wall? It happens to the best of argumentative characters. All you need is one quick witticism to kill the argument dead. Celebrating the launch of Dave's new panel show Argumental starring John Sergeant, Marcus Brigstocke and Rufus Hound (Mondays at 9.40pm on Dave), devilfish and Emerse have developed the Argument Killer application exclusively for joindave.co.uk and Facebook.

Matt Cole – Creative Director at devilfish: "Having delivered the exciting new Dave site for UKTV, the Argument Killer application is the icing on the cake which allows us to showcase the tone and level of witty interactivity that can be brought to life for users. Be careful though, it's kind of addictive."

Any subject is up for grabs, just type it in to the application and a stream of wise words and clever putdowns will come your way. Memorize these, and next time you have argued yourself in to a corner, bring them out and look intellectually superior.

The application can be accessed from the Dave site and through Facebook.

http://dave.uktv.co.uk/shows/quizcoms/argumental/

http://apps.new.facebook.com/argumentkiller/

“With the Argument Killer application, we show how UKTV can use Facebook to drive viewing numbers and boost audience engagement. In this case, the application empowers the programme Argumental with a relevant, interactive tool that emerges from the heart of the show, connecting audience members with the actual experience awaiting when they watch the programme.” said Carl-Johan Grund, Managing Director for Emerse, the application design and development company.

Emerse in Brussels
Clients can now also meet us in Brussels. Our office is located in the heart of the city, on the busy shopping street Avenue Louise 2, same building as the Zara shop and Häagen-Dazs café.

Also feel free to call the Brussels office on +32 (0)288 09 150.

Turnkey Content Services
Many businesses are serious about utilizing the marketing muscle of their online content but do not have the time or resources to create, edit and upload new articles, blogs and other relevant content that speaks to their audience.

Together with our professional partners we provide Turnkey Content Services that covers all your online content and community management needs.

How it works
Together we discuss your needs to achieve an initial content plan. From daily blogging to monthly newsletters, we tailor your content plan to include anything you want.

As our work together moves forward, you can be involved as little or as much as you want. We can send you daily subjects or writing material to approve before publishing, or we can work more independently and provide you with reports as frequently as you like.

From blogs to forum participation, our dedicated team of writers will keep with the latest industry trends to ensure everything that is published on your website is both relevant and current. We will always remain true to your style, tone and views.

To learn more about how our Turnkey Content Services can empower your online properties and your bottom line, please contact us.



Emerse collaborates with award-winning
creative agency devilfish
Emerse and devilfish have joined forces in July 2008 to keep marketers at the cutting-edge of creative social media marketing, advertising and PR. Award-winning content branding agency devilfish, with clients such as MTV, National Geographic Channel and Sky, has a worldwide reputation as one of the leading creative forces across TV, print and online media.

Emerse and devilfish will together produce innovative tactics and strategies designed to develop new applications for social networks such as Facebook. Emerse aims to set a new benchmark in the Social Media marketing industry, and the collaboration with devilfish provides the perfect platform to launch the company to the forefront of the digital marketing universe. This prestigious partnership will add tremendous value to all Emerse clients running Social Media campaigns.



Are You Tapping the Power of Social Media?
In times of economic uncertainty, marketing and PR activities are scrutinized to see how much value they actually deliver. Oftentimes online campaigns are cut back, if not cut out entirely, from media planning and buying decisions. This recession is no different in that many companies are cautious of their media spending. But according to a report by Forrester Research most companies actually strategize to increase their long-term Social Media investments while holding back in other media spending.

The survey that covered 333 interactive marketers reveals that Social Media is widely considered to represent excellent value despite the simmering economic uncertainty. As many as 48% plan to step up their investment in social networking, blogging, email and SEO campaigns. One of the most popular kinds of online advertising, display advertising, is meanwhile up for a cutback the report says. While this could be a sign that companies are increasingly cautions of their spending, it could also be telling us that this digital heavyweight of a marketer’s favorite is up for some healthy competition from the more exciting, emerging social network opportunities.

But if Social Media has finally gained the recognition it deserves, why now? Marketers have surely finally realized the value in campaigns that can be easily launched and that require few resources to run. With the help of consumers, brands can build content and penetrate new markets – not to mention expand exposure among core audiences for the products and services in question. Everything from Facebook applications to microsites enable brands to boost their popularity, and of course – ultimately, their bottom lines. But the campaigns are also easy to measure, which of course is crucial at times of economic turmoil when every penny counts. Few other digital media strategies, or other media for that matter, offer the same kind of precision in analysis and performance enhancement tools and tactics, as Social Media does.

To learn how your brand can tap the power of Social Media, contact Emerse today.

Emerse builds and manages online investor network Placementbase
Emerse builds and manages the online social network Placementbase for investors focusing on private placements and private equity. As part of the arrangement, Emerse will manage Placementbase's online marketing activies, search engine optimization as well as hosting and technology.



Facebook blocks Google's Friend Connect
Google released OpenSocial a while ago, letting developers write applications to run on multiple social networks. Myspace has joined but Facebook has not.

This month, Google unveiled Friend Connect, a program that combines profile data from Facebook, Google Talk, Orkut, LinkedIn, Plaxo and hi5, though not MySpace. Google is looking to become an intermediary of social networks and of course play an important role. Read more >>



Emerse introduces Social Media Monitoring
Emerse introduces a flow of information about where your company or product names are mentioned online. Through Social Media Monitoring we make sure our clients are aware of when and where they are being talked about online.
Read more >>



Survey among marketers shows social media has become established
Study by TNS Media Intelligence/Cymfony shows nearly half said social media should be monitored at the executive level and receive significant resources.
Read more >>



Google releases OpenSocial.
Is this the future of Social Networking?

Google releases Social Graph developer tools. Makes information about the public connections between people on the web easily available and useful for third party developers. Is this the future of online social networks? Read more >>



Survey showing that blogs influence journalists

Survey by communications firm Brodeur shows blogs influence journalists. Over half said that blogs were having a significant impact on the tone and editorial direction of news reporting. Read more (pdf) >>