The Internet Advertising Bureau (IAB) is the leading global trade association for online and mobile advertising. All over the world, IAB specialist groups – also called Task Forces – work to develop the industry forward.

We are pleased to announce our CEO, Carl-Johan Grund, is serving on a Task Force for IAB in Sweden focused on Online Behavioural Advertising.

Online Behavioural Advertising, which works by tracking users’ internet habits to serve them relevant ads, is an exciting area and something we use a lot in our video and display campaigns for clients.